Summer A and B courses in Business and Sustainability for Non-Majors

Summer term A “Marketing and Management From a Sustainability* Perspective” course? ESRM 320 is an introductory business course designed for non-business majors, has NO prerequisites, and gives NW and I&S credit.
ESRM 320
SLN 11442
TU/TH 4:30-6:50 PM
ABOUT 320…
For-profit companies and non-profit organizations use marketing and human resources to create and deliver products, services, and ideas. This course explores: 1) business practices that are aligned with environmental stewardship and social responsibility standards; 2) the concepts and models of a market orientation; 3) how markets are researched and targeted, and products positioned, to meet consumer needs; 4) creating and pricing products, developing distribution channels, and implementing promotion campaigns; 5) managerial and leadership skills and styles; 6) how companies motivate employees and develop human capital; and 7) methods for recruiting, selecting, training, and evaluating employees.
* What does sustainability mean, and how is it manifested in business?
Various definitions of sustainability have been used, but all share a common understanding that sustainability refers to integrating environmental, social responsibility, and financial/economic elements in order to meet the needs of people today without compromising Earth’s capacity to provide for future generations. Said another way, practicing sustainability involves balancing the three Ps: planet, people, and profits.
summer term B “Finance and Accounting Sustainability* Perspective” course? ESRM 321 is an introductory business course designed for non-business majors, has NO prerequisites, and gives NW and I&S credit.
ESRM 321
SLN 11443, 5 credits
TU/TH 4:30-6:50 PM
ESRM 321 explores sustainable business through the lens of finance and accounting and offers an opportunity to learn about the connections between businesses, society, and the environment. This course first lays a foundation by reviewing basic finance and accounting concepts and models, followed by discussions/exercises relating to the stock market and investing; money and counterfeiting deterrence; financial institutions and the US Federal Reserve Board; and financial statements. Students will learn a tool for assessing corporate environmental, social responsibility, and financial performance and explore relationships among these three dimensions of sustainability’s triple bottom line.
* Various definitions of sustainability have been used, but all share a common understanding that sustainability refers to integrating environmental, social responsibility, and financial/economic elements in order to meet the needs of people today without compromising Earth’s capacity to provide for future generations.
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