ONLINE COURSE – Fall quarter
ESRM 320, Marketing and Management from a Sustainability
TU/TH 4:30-6:50 PM
ESRM 320 is an introductory business courses designed for non-business majors, has NO prerequisites, and gives NW and I&S credit. Course info is at https://canvas.uw.edu/courses/989152/assignments/syllabus.
For-profit companies and non-profit organizations use marketing and human resources to create and deliver products, services, and ideas. This course explores: 1) business practices that are aligned with environmental stewardship and social responsibility standards; 2) the concepts and models of a market orientation; 3) how markets are researched and targeted, and products positioned, to meet consumer needs; 4) creating and pricing products, developing distribution channels, and implementing promotion campaigns; 5) managerial and leadership skills and styles; 6) how companies motivate employees and develop human capital; and 7) methods for recruiting, selecting, training, and evaluating employees. What does sustainability mean, and how is it manifested in business? Various definitions of sustainability have been used, but all share a common understanding that sustainability refers to integrating environmental, social responsibility, and financial/economic elements in order to meet the needs of people today without compromising Earth’s capacity to provide for future generations. Said another way, practicing sustainability involves balancing the three Ps: planet, people, and profits.